{"id":3231,"date":"2026-09-03T02:46:44","date_gmt":"2026-09-03T02:46:44","guid":{"rendered":"https:\/\/tradefinder.help\/?p=3231"},"modified":"2026-09-03T02:46:44","modified_gmt":"2026-09-03T02:46:44","slug":"cxm-direct-crm-marketing-manager","status":"publish","type":"post","link":"https:\/\/tradefinder.help\/?p=3231","title":{"rendered":"CXM Direct: CRM Marketing Manager"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/we-work-remotely.imgix.net\/logos\/0171\/6312\/logo.gif?ixlib=rails-4.0.0&amp;w=50&amp;h=50&amp;dpr=2&amp;fit=fill&amp;auto=compress\" \/><\/p>\n<p>\n  <strong>Headquarters:<\/strong> Armenia<br \/>\n    <br \/><strong>URL:<\/strong> <a href=\"http:\/\/cxmdirect.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/cxmdirect.com<\/a>\n<\/p>\n<p><strong>Description<\/strong><\/p>\n<h3>CRM Marketing Manager<\/h3>\n<p><strong>Reporting to:<\/strong> CMO<br \/><strong>Location:<\/strong> Fully Remote<br \/><strong>Markets:<\/strong> 12<\/p>\n<h3>About the Role<\/h3>\n<p>We are looking for a <strong>CRM Marketing Manager<\/strong> to own CXM\u2019s customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value.<\/p>\n<p>This is a hands-on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use performance data to continuously improve results.<\/p>\n<h3>Key Objectives<\/h3>\n<ul>\n<li>Build and launch at least <strong>3 automated lifecycle journeys<\/strong> covering welcome\/activation, retention, and reactivation within the first 6 months.<\/li>\n<li>Improve the current <strong>9% lead-to-FTD conversion rate<\/strong> through targeted CRM activation campaigns.<\/li>\n<li>Support reducing churn to <strong>below 10%<\/strong> through structured retention and reactivation programmes.<\/li>\n<li>Build and maintain localised CRM journeys across all <strong>12 markets<\/strong>.<\/li>\n<li>Maintain <strong>99%+ deliverability<\/strong> and ensure all CRM activity meets applicable compliance requirements.<\/li>\n<\/ul>\n<h3>Key Responsibilities<\/h3>\n<h3>Lifecycle &amp; CRM Strategy<\/h3>\n<ul>\n<li>Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back.<\/li>\n<li>Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria.<\/li>\n<li>Coordinate email and push communications to create a consistent customer experience.<\/li>\n<\/ul>\n<h3>Campaigns &amp; Automation<\/h3>\n<ul>\n<li>Build, launch, and optimise automated CRM campaigns using platforms such as <strong>Mailgun, Braze, Klaviyo, or equivalent<\/strong>.<\/li>\n<li>Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product.<\/li>\n<li>Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications.<\/li>\n<li>Develop and maintain reusable email templates and content blocks.<\/li>\n<\/ul>\n<h3>Segmentation &amp; Personalisation<\/h3>\n<ul>\n<li>Build and maintain customer segments, consent lists, exclusions, and communication rules.<\/li>\n<li>Configure personalised and dynamic content based on customer data.<\/li>\n<li>Work with Product, Analytics, and IT to define and validate data and event requirements.<\/li>\n<li>SQL knowledge is a strong advantage.<\/li>\n<\/ul>\n<h3>Localisation<\/h3>\n<ul>\n<li>Manage CRM communications across multiple languages and markets.<\/li>\n<li>Coordinate translation, editing, and linguistic QA.<\/li>\n<li>Ensure correct currencies, dates, links, variables, legal messaging, tone, and RTL requirements.<\/li>\n<li>Maintain master journeys and localisation matrices across all markets.<\/li>\n<\/ul>\n<h3>Deliverability &amp; Compliance<\/h3>\n<ul>\n<li>Monitor deliverability, bounces, spam complaints, suppression lists, and domain\/IP reputation.<\/li>\n<li>Maintain strong email hygiene and deliverability standards.<\/li>\n<li>Run detailed pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling.<\/li>\n<li>Ensure campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements.<\/li>\n<\/ul>\n<h3>Analytics &amp; Optimisation<\/h3>\n<ul>\n<li>Analyse CRM performance by market, language, segment, and customer lifecycle stage.<\/li>\n<li>Measure conversion, retention, churn, revenue, and incremental uplift \u2014 not just opens and clicks.<\/li>\n<li>Run A\/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure.<\/li>\n<li>Maintain a clear optimisation backlog and turn insights into measurable improvements.<\/li>\n<\/ul>\n<p><strong>Requirements<\/strong><\/p>\n<ul>\n<li>Proven experience in <strong>CRM, lifecycle marketing, email marketing, or marketing automation<\/strong>.<\/li>\n<li>Hands-on experience building automated customer journeys.<\/li>\n<li>Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy.<\/li>\n<li>Experience managing CRM across multiple markets and languages.<\/li>\n<li>Strong knowledge of email deliverability and campaign QA.<\/li>\n<li>Experience with <strong>Mailgun, Braze, Klaviyo, or similar CRM platforms<\/strong>.<\/li>\n<li>Strong analytical and data-driven mindset.<\/li>\n<li>Comfortable working with technical and data teams.<\/li>\n<li>Excellent attention to detail and ability to manage multiple campaigns simultaneously.<\/li>\n<li>Experience in <strong>FX, fintech, trading, igaming, or another regulated B2C environment<\/strong> is highly desirable.<\/li>\n<li>Able to work independently in a fully remote environment.<\/li>\n<\/ul>\n<h3>Ideal Candidate Background<\/h3>\n<p>The strongest candidates are likely to be currently working as a:<\/p>\n<ul>\n<li><strong>CRM Manager \/ Lifecycle Marketing Manager<\/strong><\/li>\n<li><strong>Email Marketing Manager<\/strong><\/li>\n<li><strong>Marketing Automation Specialist<\/strong><\/li>\n<li><strong>Retention Marketing Manager<\/strong><\/li>\n<li><strong>CRM-focused Digital Marketing Manager<\/strong><\/li>\n<\/ul>\n<p>Experience with high-volume B2C customer journeys, FTD\/conversion funnels, retention, reactivation, and regulated markets will be particularly valuable.<\/p>\n<p><strong>Benefits<\/strong><\/p>\n<h3>What We Offer<\/h3>\n<ul>\n<li>Fully remote working with minimal meeting overhead.<\/li>\n<li>Ownership of CRM across <strong>12 international markets<\/strong>.<\/li>\n<li>Genuine opportunity to build and improve the customer lifecycle function.<\/li>\n<li>An established business with the resources and budget to execute ambitious CRM initiatives.<\/li>\n<li>Freedom to test, learn, and implement new ideas.<\/li>\n<li>Competitive, above-market compensation.<\/li>\n<li>KPI-linked bonus connected directly to CRM and business performance.<\/li>\n<\/ul>\n<h3>Recruitment Process<\/h3>\n<p><strong>Stage 1:<\/strong> HR interview \u2014 experience, motivation, and fit.<br \/><strong>Stage 2:<\/strong> CMO interview \u2014 CRM expertise, strategy, and relevant experience.<br \/><strong>Stage 3:<\/strong> CEO interview, where required.<\/p>\n<p><strong>To apply:<\/strong> <a href=\"https:\/\/weworkremotely.com\/remote-jobs\/cxm-direct-crm-marketing-manager\" target=\"_blank\" rel=\"noopener\">https:\/\/weworkremotely.com\/remote-jobs\/cxm-direct-crm-marketing-manager<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Headquarters: Armenia URL: http:\/\/cxmdirect.com Description CRM Marketing Manager Reporting to: CMOLocation: Fully RemoteMarkets: 12 About the Role We are looking for a CRM Marketing Manager to own CXM\u2019s customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3231","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"featured_image_url":[],"post_author":"sonifashionhouse@gmail.com","assigned_categories":"Uncategorized","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts\/3231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3231"}],"version-history":[{"count":0,"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts\/3231\/revisions"}],"wp:attachment":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}