{"id":3119,"date":"2026-08-20T19:21:27","date_gmt":"2026-08-20T19:21:27","guid":{"rendered":"https:\/\/tradefinder.help\/?p=3119"},"modified":"2026-08-20T19:21:27","modified_gmt":"2026-08-20T19:21:27","slug":"onepet-senior-off-page-seo-link-building-specialist","status":"publish","type":"post","link":"https:\/\/tradefinder.help\/?p=3119","title":{"rendered":"OnePet: Senior Off-Page SEO &amp; Link Building Specialist"},"content":{"rendered":"<p>\n  <strong>Headquarters:<\/strong> League City, Texas<br \/>\n    <br \/><strong>URL:<\/strong> <a href=\"http:\/\/one.pet\/\" target=\"_blank\" rel=\"noopener\">http:\/\/one.pet<\/a>\n<\/p>\n<p>OnePet is a portfolio of digitally native pet brands, including Total Vet, CertaPet, and Honest Paws. We help pet owners discover, decide, and purchase trustworthy products and services for their pets.<\/p>\n<p>We&#8217;re looking for a highly resourceful Off-Page SEO &amp; Link Building Specialist to own link acquisition and off-site authority building across 3-4 primary domains.<\/p>\n<p>This is a hands-on, high-autonomy role. We&#8217;re looking for someone who can identify opportunities, decide how to attack them, and execute &#8211; not someone who needs a large team, detailed SOPs, or constant direction.<\/p>\n<p>Buying links can be a tactic. It cannot be your entire strategy.<\/p>\n<p><strong>What You&#8217;ll Do<\/strong><\/p>\n<p>Your job is straightforward: build a stronger, more diverse, and more valuable backlink and off-site brand profile that contributes to higher rankings and more organic traffic.<\/p>\n<ul>\n<li>Creative link acquisition: Develop campaigns and angles that give publishers a real reason to link &#8211; original data, statistics, surveys, resources, visual assets, tools, awards, rankings, expert contributions, or ideas we haven&#8217;t thought of yet.<\/li>\n<li>Digital PR &amp; media outreach: Find newsworthy angles, identify journalists and publishers, pitch stories and expertise, and turn those relationships into coverage, links, and brand mentions.<\/li>\n<li>Traditional link building: Execute competitive link-gap analysis, reclamation, broken-link opportunities, unlinked mentions, resource outreach, guest contributions, partnerships, directories, and other proven tactics.<\/li>\n<li>Paid placements: Identify worthwhile opportunities, evaluate quality and risk, negotiate pricing and terms, and determine whether the expected value justifies the cost.<\/li>\n<li>GEO &amp; brand visibility: Pursue relevant brand mentions, citations, and off-site signals that can improve visibility across ChatGPT, Google AI experiences, Perplexity, and other answer engines &#8211; not just traditional search.<\/li>\n<li>Experimentation: Continuously test new approaches while maintaining reliable campaigns that produce consistent results.<\/li>\n<\/ul>\n<p>Not every experiment needs to work. The overall program does.<\/p>\n<p>\u00a0<\/p>\n<p><strong>How You&#8217;ll Operate<\/strong><\/p>\n<p>You&#8217;ll have substantial freedom to determine how you get results. We expect you to understand the backlink profiles of the sites you&#8217;re responsible for, identify the biggest opportunities, communicate what you&#8217;re pursuing, and then execute.<\/p>\n<p>Use AI heavily. Automate where it makes sense. Build relationships. Negotiate. Develop assets. Run outreach. Find creative shortcuts. Use whatever legitimate resources and processes help you produce better results.<\/p>\n<p>You will not be micromanaged. In return, you&#8217;ll be accountable for outcomes.<\/p>\n<p>If an opportunity carries meaningful SEO, reputational, or financial risk, we expect you to recognize it and discuss the risk\/reward with us before proceeding. Otherwise, use good judgment and keep moving.<\/p>\n<p>\u00a0<\/p>\n<p><strong>How We&#8217;ll Measure Success<\/strong><\/p>\n<p>The primary scorecard starts with high-quality referring domains, links, brand mentions, and citations acquired.<\/p>\n<ul>\n<li>Quality and relevance of referring domains<\/li>\n<li>Number and diversity of links acquired<\/li>\n<li>Brand mentions and AI\/answer-engine citations<\/li>\n<li>Growth and quality of our backlink profiles<\/li>\n<li>Cost and value of paid acquisitions<\/li>\n<li>Performance of different campaigns and tactics<\/li>\n<\/ul>\n<p>The goal is improved rankings, search visibility, and organic traffic.<\/p>\n<p>We&#8217;ll have lightweight weekly and monthly reporting, and you&#8217;ll maintain enough structured tracking for us to understand which sources, tactics, and campaigns are producing the best results.<\/p>\n<p>\u00a0<\/p>\n<p><strong>What We&#8217;re Looking For<\/strong><\/p>\n<p>We care more about what you&#8217;ve accomplished than how many years you&#8217;ve been doing it.<\/p>\n<ul>\n<li>Acquire high-quality backlinks through multiple strategies &#8211; not just paid placements or mass outreach.<\/li>\n<li>Evaluate whether a backlink opportunity is genuinely valuable using data and judgment.<\/li>\n<li>Develop and execute creative link-building campaigns from idea through acquisition.<\/li>\n<li>Conduct effective outreach to journalists, bloggers, publishers, website owners, and partners.<\/li>\n<li>Evaluate and negotiate paid placements rather than simply accepting quoted prices.<\/li>\n<li>Use competitive backlink analysis, reclamation, prospecting, and other core off-page SEO techniques.<\/li>\n<li>Understand GEO\/AEO and the growing importance of off-site brand mentions and citations.<\/li>\n<li>Use AI to dramatically increase your research, prospecting, outreach, analysis, and execution capacity.<\/li>\n<li>Run multiple campaigns independently and prioritize your time based on expected impact.<\/li>\n<li>Communicate effectively in English internally and externally.<\/li>\n<li>Know when to experiment, when to scale something that works, and when to stop wasting time on something that doesn&#8217;t.<\/li>\n<\/ul>\n<p>We don&#8217;t care what industry you&#8217;ve worked in. We don&#8217;t care whether you learned link building at an agency, in-house, independently, or somewhere else.<\/p>\n<p>We care whether you can produce results.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Tools &amp; Resources<\/strong><\/p>\n<ul>\n<li>Ahrefs<\/li>\n<li>Google Search Console<\/li>\n<li>SEO Gets<\/li>\n<li>Claude company subscription<\/li>\n<\/ul>\n<p>If another tool or resource will materially improve results, make the case for it.<\/p>\n<p>The same applies to campaign and link-acquisition spend. We don&#8217;t have a rigid price we&#8217;re willing to pay for a link. Budget follows value. Find the opportunity, evaluate it intelligently, negotiate it well, and tell us why it&#8217;s worth the investment.<\/p>\n<p>\u00a0<\/p>\n<p><strong>The Role in One Sentence<\/strong><\/p>\n<p>Own off-page SEO across several domains, attack link acquisition from multiple angles, use AI and your own resourcefulness to execute at a high level, and be accountable for measurable results.<\/p>\n<p>If that&#8217;s already how you approach link building, we&#8217;d like to hear from you.<\/p>\n<p><strong>To apply:<\/strong> <a href=\"https:\/\/weworkremotely.com\/remote-jobs\/onepet-senior-off-page-seo-link-building-specialist\" target=\"_blank\" rel=\"noopener\">https:\/\/weworkremotely.com\/remote-jobs\/onepet-senior-off-page-seo-link-building-specialist<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Headquarters: League City, Texas URL: http:\/\/one.pet OnePet is a portfolio of digitally native pet brands, including Total Vet, CertaPet, and Honest Paws. We help pet owners discover, decide, and purchase trustworthy products and services for their pets. We&#8217;re looking for a highly resourceful Off-Page SEO &amp; Link Building Specialist to own link acquisition and off-site [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3119","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"featured_image_url":[],"post_author":"sonifashionhouse@gmail.com","assigned_categories":"Uncategorized","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts\/3119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3119"}],"version-history":[{"count":0,"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts\/3119\/revisions"}],"wp:attachment":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}