{"id":2478,"date":"2026-07-09T08:09:00","date_gmt":"2026-07-09T08:09:00","guid":{"rendered":"https:\/\/tradefinder.help\/?p=2478"},"modified":"2026-07-09T08:09:00","modified_gmt":"2026-07-09T08:09:00","slug":"social-content-lead","status":"publish","type":"post","link":"https:\/\/tradefinder.help\/?p=2478","title":{"rendered":"Social Content Lead"},"content":{"rendered":"<p><strong>Department: <\/strong>Marketing &amp; Communications<\/p>\n<p><strong>Location: <\/strong>New York<\/p>\n<p><strong>Description<\/strong><\/p>\n<p>We&#8217;re looking for a creative leader to make KAST a cult brand.<\/p>\n<p>You&#8217;ll own our Instagram and TikTok creative direction, shaping how millions of people discover and experience KAST. This is a high-ownership role for someone who combines exceptional creative instincts with a deep understanding of social platforms, culture, and storytelling.<\/p>\n<p>Working closely with Brand, Growth, Product, and Community teams, you&#8217;ll turn KAST&#8217;s mission into content that is distinctive, aspirational, and culturally relevant\u00e2\u0080\u0094not just trend-driven.<\/p>\n<p><strong>What You\u00e2\u0080\u0099ll Be Doing<\/strong><\/p>\n<p><\/p>\n<ul>\n<li>Own the creative direction for KAST&#8217;s Instagram and TikTok<\/li>\n<li>Develop social content, campaigns, and recurring formats that grow the brand<\/li>\n<li>Lead creative concepts for short-form video, creator content, product launches, and brand storytelling<\/li>\n<li>Build and manage a network of creators, videographers, editors, and creative partners<\/li>\n<li>Direct creative production and maintain a high bar for quality across all content<\/li>\n<li>Partner cross-functionally to turn product launches, trends, and community moments into compelling social content<\/li>\n<li>Use performance insights to continuously improve creative output while maintaining a premium brand\n<\/li>\n<\/ul>\n<p><strong>What You&#8217;ll Bring<\/strong><\/p>\n<p><\/p>\n<ul>\n<li>5+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands (fintech\/crypto are nice to have)<\/li>\n<li>Proven success building or scaling Instagram and TikTok for a consumer-facing brand<\/li>\n<li>Outstanding portfolio of social-first creative work, especially short-form video<\/li>\n<li>Deep understanding of social platforms, creator culture, and platform-native storytelling<\/li>\n<li>Strong creative taste with the ability to balance brand consistency and experimentation<\/li>\n<li>Experience leading creative production and collaborating across design, marketing, and product teams<\/li>\n<li>Excellent communication skills and a high-ownership mindset in fast-paced environments<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Department: Marketing &amp; Communications Location: New York Description We&#8217;re looking for a creative leader to make KAST a cult brand. You&#8217;ll own our Instagram and TikTok creative direction, shaping how millions of people discover and experience KAST. This is a high-ownership role for someone who combines exceptional creative instincts with a deep understanding of social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2478","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"featured_image_url":[],"post_author":"sonifashionhouse@gmail.com","assigned_categories":"Uncategorized","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts\/2478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2478"}],"version-history":[{"count":0,"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts\/2478\/revisions"}],"wp:attachment":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}