{"id":2365,"date":"2026-07-04T01:22:22","date_gmt":"2026-07-04T01:22:22","guid":{"rendered":"https:\/\/tradefinder.help\/?p=2365"},"modified":"2026-07-04T01:22:22","modified_gmt":"2026-07-04T01:22:22","slug":"vp-creative","status":"publish","type":"post","link":"https:\/\/tradefinder.help\/?p=2365","title":{"rendered":"VP Creative"},"content":{"rendered":"<p><strong>Role Description<\/strong><\/p>\n<p><span>The Vice President, Creative is the senior creative leader at Kanahoma, responsible for defining the agency&#8217;s creative vision while leading a multidisciplinary organization of copywriters, designers, and videographers. Reporting directly to the CEO, this individual will oversee the agency&#8217;s entire Creative Services product, balancing long-term innovation with exceptional day-to-day execution across every partner engagement.<\/span><\/p>\n<p><span>This is a leadership role for someone who is equally energized by big ideas and operational excellence. You&#8217;ll shape integrated brand campaigns, performance marketing creative, website experiences, commercial productions, and emerging creative capabilities while building and developing a high-performing creative organization. You&#8217;ll partner directly with college and university presidents, CMOs, executive leadership teams, and boards while helping define where creative and the agency is headed next.<\/span><\/p>\n<p><\/p>\n<p><strong>Role Responsibilities<\/strong><\/p>\n<p><\/p>\n<p><strong>Own Creative Services as a Product<\/strong><\/p>\n<ul>\n<li><span>Serve as the executive owner of Kanahoma&#8217;s Creative Services product, defining its long-term vision, strategy, and continued evolution<\/span><\/li>\n<li><span>Champion the intersection of creativity, brand strategy, performance marketing, AI, and emerging technology to ensure Kanahoma remains ahead of where the market is going<\/span><\/li>\n<li><span>Develop new creative capabilities, services, frameworks, and best practices that strengthen the agency&#8217;s competitive advantage<\/span><\/li>\n<li><span>Partner closely with executive leadership on agency strategy, product development, and long-term growth<\/span><\/li>\n<li><span>Collaborate with Sales on scopes of work and growth opportunities while supporting strategic partner presentations and new business development<\/span><\/li>\n<li><span>Partner with account services and executive leadership on project scoping, budget estimation, and resource planning to ensure creative engagements are staffed appropriately and delivered profitably<\/span><\/li>\n<\/ul>\n<p><\/p>\n<p><strong>Build &amp; Lead a Best-in-Class Creative Organization<\/strong><\/p>\n<ul>\n<li><span>Lead and develop a multidisciplinary Creative organization of 10+ professionals across Copy, Design, and Video through a leadership structure of Associate Creative Directors<\/span><\/li>\n<li><span>Recruit, mentor, and retain exceptional creative talent while fostering a culture of accountability, curiosity, collaboration, innovation, and continuous improvement<\/span><\/li>\n<li><span>Develop leaders who can scale their respective disciplines while maintaining consistently exceptional creative quality<\/span><\/li>\n<li><span>Build systems, workflows, and operational processes that allow creative excellence to scale without sacrificing speed or craftsmanship<\/span><\/li>\n<li><span>Serve as the executive leader responsible for the overall performance, health, and continued development of the Creative organization<\/span><\/li>\n<\/ul>\n<p><\/p>\n<p><strong>Lead Creative Strategy Across Every Channel<\/strong><\/p>\n<ul>\n<li><span>Provide executive creative leadership across integrated marketing campaigns spanning awareness through enrollment<\/span><\/li>\n<li><span>Lead creative strategy across brand campaigns, paid social, paid search, websites, landing pages, digital experiences, video, photography, email, and organic content<\/span><\/li>\n<li><span>Partner closely with Strategy, Paid Media, SEO, Web, and Account Services teams to deliver integrated marketing solutions that drive enrollment growth<\/span><\/li>\n<li><span>Help partners uncover and communicate what makes their institution uniquely competitive in an increasingly crowded higher education landscape<\/span><\/li>\n<\/ul>\n<p><\/p>\n<p><strong>Elevate Creative Performance<\/strong><\/p>\n<ul>\n<li><span>Apply a deep understanding of performance marketing to improve conversion across every stage of the enrollment funnel, from inquiry through enrollment<\/span><\/li>\n<li><span>Ensure creative decisions are informed by strategy, audience insights, testing, and performance data, not simply subjective opinion<\/span><\/li>\n<li><span>Continually evolve creative best practices based on campaign performance, market trends, and emerging consumer behavior<\/span><\/li>\n<\/ul>\n<p><\/p>\n<p><strong>Lead Kanahoma Productions<\/strong><\/p>\n<ul>\n<li><span>Provide executive creative leadership for Kanahoma Productions, the agency&#8217;s in-house production company<\/span><\/li>\n<li><span>Lead six-figure productions with meaningful on-set creative direction and collaboration alongside producers, directors, production crews, photographers, and editors<\/span><\/li>\n<li><span>Ensure every production reflects exceptional creative quality while supporting strategic marketing objectives and partner goals<\/span><\/li>\n<\/ul>\n<p><\/p>\n<p><strong>Own Kanahoma Casting Deliverables<\/strong><\/p>\n<ul>\n<li><span>Play a consultative role in pitching new Casting projects<\/span><\/li>\n<li><span>Develop bespoke Casting approaches for existing partner upsells<\/span><\/li>\n<li><span>Lead all partner-facing Casting presentations<\/span><\/li>\n<li><span>Work closely with the partner to determine audience pool<\/span><\/li>\n<li><span>Develop email and survey content<\/span><\/li>\n<li><span>With needed assistance from Agency Producer, coordinate interviews and follow-ups with respondents<\/span><\/li>\n<li><span>Build out final casting book and, if a production is involved, consult with the wider team on best-fit cast members<\/span><\/li>\n<\/ul>\n<p><\/p>\n<p><strong>Shape the Future of Creative<\/strong><\/p>\n<ul>\n<li><span>Maintain a strong point of view on emerging trends across AI, organic content, digital platforms, search behavior, creative technology, and the future of marketing<\/span><\/li>\n<li><span>Explore and implement thoughtful applications of AI that elevate creative thinking, improve workflows, and strengthen outcomes without replacing creativity<\/span><\/li>\n<li><span>Encourage experimentation, learning, and innovation throughout the Creative organization<\/span><\/li>\n<\/ul>\n<p><\/p>\n<p><strong>Serve as a Strategic Agency Leader<\/strong><\/p>\n<ul>\n<li><span>Represent Kanahoma&#8217;s Creative organization with confidence and credibility in executive presentations, partner meetings, pitches, and strategic consulting engagements<\/span><\/li>\n<li><span>Present creative strategy to CMOs, university presidents, executive leadership teams, and boards of trustees<\/span><\/li>\n<li><span>Serve as a trusted strategic advisor to partners, helping connect institutional objectives with creative solutions that drive measurable growth<\/span><\/li>\n<\/ul>\n<p><\/p>\n<p><strong>Role Qualifications<\/strong><\/p>\n<ul>\n<li><span>10+ years of progressive creative leadership experience, including meaningful time within an agency environment<\/span><\/li>\n<li><span>Demonstrated success leading multidisciplinary creative organizations spanning copy, design, video, web, and digital experiences<\/span><\/li>\n<li><span>Proven experience managing and developing creative leaders while building high-performing teams and strong creative cultures<\/span><\/li>\n<li><span>Significant experience concepting and leading integrated marketing campaigns that successfully combine brand storytelling with measurable performance marketing<\/span><\/li>\n<li><span>Deep understanding of paid media creative, paid search, paid social, websites, landing pages, conversion optimization, and full-funnel customer journeys<\/span><\/li>\n<li><span>Meaningful experience developing creative strategies that support complex, multi-step consideration cycles rather than simple awareness campaigns<\/span><\/li>\n<li><span>Demonstrated experience leading website redesigns, digital experience initiatives, and cross-channel creative strategy<\/span><\/li>\n<li><span>Significant experience leading six-figure commercial productions, including meaningful on-set creative leadership<\/span><\/li>\n<li><span>Confidence presenting creative strategy and campaign recommendations to executive leadership, clients, university presidents, and boards<\/span><\/li>\n<li><span>A passion for emerging technology, AI, and the future of marketing, with demonstrated experience leveraging AI to elevate creative thinking, workflows, and outcomes, not replace them<\/span><\/li>\n<li><span>Meaningful higher education marketing experience is strongly preferred; experience in other highly competitive industries is equally valuable, and candidates who bring both perspectives are especially encouraged to apply<\/span><\/li>\n<li><span>A creative portfolio demonstrating candidate experience is required<\/span><\/li>\n<\/ul>\n<p><\/p>\n<p><strong>Kanahoma&#8217;s Mission<\/strong><\/p>\n<p><span>Our mission is to build a better agency for organizations building a better world. Whether we&#8217;re building a brand or driving the bottom line, we pride ourselves on being progressive performance marketers called to serve and support mission-driven organizations across the education and nonprofit industries.<\/span><\/p>\n<p><span>By joining Kanahoma, you are committing to core values that define our (and your) success, and shape how we approach everything we do, every day:<\/span><\/p>\n<p><\/p>\n<p><strong>We Find A Better Way<\/strong><\/p>\n<p><span>At Kanahoma, we are relentless in our pursuit of building a better agency. So when a solution isn&#8217;t satisfactory we make our own.<\/span><\/p>\n<p><\/p>\n<p><strong>Results Aren&#8217;t Our Goal, They&#8217;re Our Engine<\/strong><\/p>\n<p><span>At Kanahoma, winning is a prerequisite. We are constantly pushing to evolve and iterate our work to exceed expectations and ensure our partners get the results they deserve.<\/span><\/p>\n<p><\/p>\n<p><strong>Just A-Players<\/strong><\/p>\n<p><span>We play and win as a team. We don&#8217;t believe that confident, superior work should come at the expense of company culture.<\/span><\/p>\n<p><\/p>\n<p><strong>We Seek to Serve<\/strong><\/p>\n<p><span>We embrace our role as a service business and seek opportunities to go above and beyond for our partners.<\/span><\/p>\n<p><\/p>\n<p><strong>We execute on the above core values by balancing the four pillars of advocacy:<\/strong><\/p>\n<p><\/p>\n<p><strong>Self Advocacy:<\/strong><span> Asserting and clearly communicating your needs and interests while taking responsibility for personal well-being and decisions<\/span><\/p>\n<p><\/p>\n<p><strong>Team Advocacy:<\/strong><span> Championing your team&#8217;s needs, addressing their challenges and highlighting their achievements to ensure they have the resources and recognition to succeed<\/span><\/p>\n<p><\/p>\n<p><strong>Business Advocacy:<\/strong><span> Supporting and promoting Kanahoma&#8217;s goals, securing and\/or requesting the necessary resources to make strategic decisions to drive growth and exceed goals<\/span><\/p>\n<p><\/p>\n<p><strong>Partner Advocacy:<\/strong><span> Representing the partner&#8217;s needs, goals, and best interests by ensuring their concerns are heard, providing solutions that align with their objectives, and delivering value to build trust and satisfaction<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Role Description The Vice President, Creative is the senior creative leader at Kanahoma, responsible for defining the agency&#8217;s creative vision while leading a multidisciplinary organization of copywriters, designers, and videographers. Reporting directly to the CEO, this individual will oversee the agency&#8217;s entire Creative Services product, balancing long-term innovation with exceptional day-to-day execution across every partner [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2365","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"featured_image_url":[],"post_author":"sonifashionhouse@gmail.com","assigned_categories":"Uncategorized","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts\/2365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2365"}],"version-history":[{"count":0,"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts\/2365\/revisions"}],"wp:attachment":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}