{"id":1872,"date":"2026-06-17T21:30:31","date_gmt":"2026-06-17T21:30:31","guid":{"rendered":"https:\/\/tradefinder.help\/?p=1872"},"modified":"2026-06-17T21:30:31","modified_gmt":"2026-06-17T21:30:31","slug":"alm-corp-senior-manager-performance-marketing-google-ads","status":"publish","type":"post","link":"https:\/\/tradefinder.help\/?p=1872","title":{"rendered":"ALM Corp: Senior Manager \u2013 Performance Marketing (Google Ads)"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/we-work-remotely.imgix.net\/logos\/0170\/8938\/logo.gif?ixlib=rails-4.0.0&amp;w=50&amp;h=50&amp;dpr=2&amp;fit=fill&amp;auto=compress\" \/><\/p>\n<p>\n  <strong>Headquarters:<\/strong> Toronto, Canada<br \/>\n    <br \/><strong>URL:<\/strong> <a href=\"https:\/\/www.almcorp.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.almcorp.com<\/a>\n<\/p>\n<p>ALM Corp is a full-service digital marketing agency specializing in SEO, AI-driven content optimization, and performance marketing. We partner with American small and medium-sized businesses (SMBs) across a wide range of industries to build scalable, data-led campaigns that drive measurable growth. As we expand our paid media capabilities, we\u2019re looking for a strategic leader with deep agency experience to own our Google Ads practice and mentor a high-performing team. Our website is www.almcorp.com.<\/p>\n<p>We are hiring a Senior Manager \u2013 Performance Marketing (Google Ads) to lead and scale our Google Ads department. You will be directly responsible for a team of 15 performance marketers, overseeing campaign strategy, execution, and profitability across a diverse portfolio of American SMB client accounts spanning multiple industries. This is a player-coach role: you will guide the team\u2019s professional growth while staying hands-on with high-stakes accounts and strategic initiatives.<\/p>\n<p>The position is remote and you can be located anywhere globally. Prior agency experience is mandatory for this role.<\/p>\n<p>What You\u2019ll Do<\/p>\n<p>\u00a0<\/p>\n<p>Leadership &amp; Team Management<\/p>\n<ul class=\"_1dc204d6 _58a26793 _7b2ee40b\">\n<li>Lead, mentor, and develop a team of 15 Google Ads specialists, including account managers, strategists, and analysts.<\/li>\n<li>Set clear KPIs, conduct performance reviews, and foster a culture of accountability, experimentation, and continuous learning.<\/li>\n<li>Recruit, onboard, and retain top-tier paid search talent.<\/li>\n<\/ul>\n<p>Strategy &amp; Execution<\/p>\n<ul class=\"_1dc204d6 _58a26793 _7b2ee40b\">\n<li>Own the Google Ads P&amp;L for the department; ensure SMB client campaigns across various industries are profitable, scalable, and aligned with business goals.<\/li>\n<li>Develop and enforce best-practice frameworks for account structure, bidding strategies, audience segmentation, and creative testing tailored to SMB budgets and goals.<\/li>\n<li>Oversee Search, PMAX, Display, YouTube, and Remarketing campaigns across diverse B2B and B2C verticals for American SMBs.<\/li>\n<\/ul>\n<p>Client &amp; Commercial Growth<\/p>\n<ul class=\"_1dc204d6 _58a26793 _7b2ee40b\">\n<li>Act as the senior escalation point for complex SMB client challenges and strategic reviews across different industries.<\/li>\n<li>Identify upsell and cross-sell opportunities (e.g., Analytics, CRO, SEO) in collaboration with other ALM Corp service lines.<\/li>\n<li>Partner with the leadership team to set pricing, packaging, and margin targets for SMB-focused Google Ads services.<\/li>\n<\/ul>\n<p>Innovation &amp; Process<\/p>\n<ul class=\"_1dc204d6 _58a26793 _7b2ee40b\">\n<li>Stay ahead of Google Ads product updates, AI-driven automation (e.g., PMAX, Gen AI assets), and privacy-centric measurement shifts.<\/li>\n<li>Build and maintain scalable workflows, QA processes, and reporting dashboards that improve team efficiency and SMB client transparency.<\/li>\n<li>Champion a test-and-learn culture; allocate budget for R&amp;D pilots and new beta features.<\/li>\n<\/ul>\n<p>What You Bring<\/p>\n<p>Required<\/p>\n<ul class=\"_1dc204d6 _58a26793 _7b2ee40b\">\n<li>Mandatory prior agency experience \u2014 this role requires a proven background working within a digital marketing agency environment.<\/li>\n<li>7+ years of hands-on experience managing Google Ads campaigns<\/li>\n<li>3+ years in a people-management role, ideally leading a team of 10+ in an agency or high-growth in-house environment.<\/li>\n<li>Demonstrated experience managing American SMB accounts across multiple industries.<\/li>\n<li>Deep expertise in Google Ads Editor, Google Analytics 4, and Looker Studio (or equivalent BI tools).<\/li>\n<li>Proven track record of improving ROAS\/CPA, scaling accounts, and retaining SMB client revenue.<\/li>\n<li>Strong grasp of attribution modeling, conversion tracking, and first-party data strategies.<\/li>\n<li>Excellent written and verbal communication skills; comfortable presenting to SMB business owners and stakeholders.<\/li>\n<\/ul>\n<p>Preferred<\/p>\n<ul class=\"_1dc204d6 _58a26793 _7b2ee40b\">\n<li>Google Ads certifications (Search, Display, Video, Measurement, and Shopping).<\/li>\n<li>Experience with feed management platforms, SQL, or BigQuery for advanced reporting.<\/li>\n<li>Background in diverse SMB verticals including B2B lead generation, e-commerce, professional services, or local business campaigns.<\/li>\n<li>Familiarity with AI-assisted campaign management and LLM-optimized ad creative workflows.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>To apply:<\/strong> <a href=\"https:\/\/weworkremotely.com\/remote-jobs\/alm-corp-senior-manager-performance-marketing-google-ads\" target=\"_blank\" rel=\"noopener\">https:\/\/weworkremotely.com\/remote-jobs\/alm-corp-senior-manager-performance-marketing-google-ads<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Headquarters: Toronto, Canada URL: https:\/\/www.almcorp.com ALM Corp is a full-service digital marketing agency specializing in SEO, AI-driven content optimization, and performance marketing. We partner with American small and medium-sized businesses (SMBs) across a wide range of industries to build scalable, data-led campaigns that drive measurable growth. As we expand our paid media capabilities, we\u2019re looking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1872","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"featured_image_url":[],"post_author":"sonifashionhouse@gmail.com","assigned_categories":"Uncategorized","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts\/1872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1872"}],"version-history":[{"count":0,"href":"https:\/\/tradefinder.help\/index.php?rest_route=\/wp\/v2\/posts\/1872\/revisions"}],"wp:attachment":[{"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tradefinder.help\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}